Livin' La VIda Vintage means celebrating vintage style in fashion, design and life.

How to Dress – 1944

How to Dress – 1944

on Oct 20, 2015

How to Dress – 1944

Last month Madge was rummaging around in one of her favorite Savannah antique haunts and came out with a fab haul of vintage fashion magazines.   After blowing the dust off the stack she found this gem, and since it’s Autumn, here’s a fun back-to-college issue of Glamour from 1944.  It’s interesting that while the cover sub heading is “for the girl with a job” that notion isn’t carried forward in any of the articles.

 

 

 

Admit it.  We were all this put together in college weren’t we?

 

Glamour magazine.

Dress by Bedford Casual, Lederer de Paris bracelet, Dawnelle gloves

 

 

More college glamour  Don’t you love brooches on the wrapped turban and blouse.

 

Glamour Magazine 1944 Collage

This beautiful outfit is in a crepe fabric with the ungainly name of Belding’s Air Commander.

 

 

Except for the hairstyle this rainwear spread is right in style.  Check out the leopard print cuff on the gloves.

 

Glamor 8-44 - Rain coats

 

 

1944 reality does intrude within all the glamour. The war years caused this college girl to grow up a lot quicker than her predecessors.

 

Glamour magazine 1944

 

 

There’s a gorgeous color combo in this Duplex Fabrics ad.  Vera Maxwell was a very popular fashion designer in the 1930s and 40s and was the first to use ultra suede.  How about that very patriotic handbag?

 

Glamor 8-44 - Duplex fashions

 

 

A hat that stays on and a do that stays put. What could be better?  Of course it looks like an entire can of hair spray was used on her head.

 

Glamour magazine 1944

 

 

This issue contains some ads that are pure artistry.  Who knew Hanes no-seam stockings could look so beautiful?

 

Glamour Magazine 1944

 

 

Here’s another work of advertising art for Johansen Shoes with an entirely different feel.

 

Glamour magazine 1944

 

 

Of course Glamour was famous for their Dos & Don’ts.  Don’t slouch girls!

 

Glamour Magazine 1944

 

 

Plus, no college issue worth it’s snuff would leave out dorm room decor.  Here’s a redo for the princely sum of $78.46.

 

Glamour Magazine 1944

 

 

Since we are MadgesHatbox we can’t leave without showing some hats and gloves.

 

Hat Hat 2 Hat 4 hat 6

 

 

And finally some parting advice from Eaton’s.  Don’t risk your reputation on sloppy stationary.

 

Glamour Magazine 1944

 

That’s all from Glamour . . but if you love the forties browse these pieces in the shop.

 

    3 Comments

  1. What a lovely trip back to a time when style and poise was the norm, where woman had waists, fine legs and cared how they looked from head to toe. I need a time machine trip to get stylised and my hair done. Loved it thank you. Mary

    Mary

    October 20, 2015

  2. Well Madge, I’m so envious. I adore old fashion and home dec magazines. I could stay lost for days if I was as lucky as you to find a whole stack. What a wonderful look back at a very stylish, fashion wise day and time. Thank you so much for sharing. I’m going to go back up top and read it all again.

    Cobayley

    October 20, 2015

  3. what lovely images! The fashions are so fabulous!

    Shannon P

    February 16, 2016

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