Livin' La VIda Vintage means celebrating vintage style in fashion, design and life.

Another Slice of Life

Another Slice of Life

on Nov 16, 2014

Another Slice of Life


It’s going be a busy weekend, so Madge is putting up some short posts over the next few days. That way she can still stay up-to-date on National Blog Posting Month.


Another Slice of Life

A few days ago Madge featured a fabulous Life Magazine spread on dinner hats. She thought you might like to see some of the marvelous ads from that issue.

So, here’s another slice of Life, this time from November, 1948.


Another slice of life

Fabulous fashion from Forstmann



another slice of life

Who know Milk of Magnesia could be such a babe magnet?



Another slice of Life

This may be one of the scariest products I’ve ever seen.



Another Slice of Life

Way back when Ma Bell was a monopoly . . . wait, aren’t they are once again?



Grant took this advice literally and married Drake shortly after filming this movie in 1948. She later became a psychologist.  Reportedly she and Grant remained friends.


Another slice of life

Doesn’t marriage cure all maladies?


I really like the design idea for this swimsuit by Schiaparelli for Catalina.   Three types of reveal.


Another slice of life

The top one is pretty daring for 1948.


Tagline for this one “perhaps tomorrow I’ll own silverware as beautiful as Helen’s“.


Another slice of life

All the girls envy Helen’s flatware. We hate Helen.


So that’s all from 1948.  See you tomorrow.


Love and Hats




  1. Well Madge…you caught my attention again. 1948…I was a twinkle in some Daddy’s eye..and that pattern of silverplate, “Remembrance”..that was my beloved mother’s pattern. Thanks for the memories..hope you had a wonderful weekend..looking forward to the rest of the month. Your trips down memory lane are truly a treat.

    Carolyn O'Bayley

    November 16, 2014

  2. Great idea Madge and a visual treat! Love the Forstmann ad…the colors, the style…advertising perfection and I really got a quick out of the STA NEET ad. My latest Brookstone catalog feautured a very similar hair cutting comb. I said to my husband, “Why didn’t anyone think of this before?”…apparently they did and as with everything, what’s old is new again:)

    Pam WhimsicalVintage

    November 17, 2014

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