1969 Hubert Humphrey presidential campaign paper dress.

1969 Hubert Humphrey presidential campaign paper dress is a must for collectors of 20th-century American historical artifacts.
✅ Approx. Size: XXS. Please see the measurements below.
✅ Condition: Good condition but very fragile. The dress is pulling at the shoulders. The paper button has been reattached to the dress using archival glue. Minor damage at the hem. Creased from storage. Do not recommend wearing this item.
✅ Era: 1960s
✅ Mark/Label: None
✅ Only One!

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Authentic 1969 Hubert Humphrey presidential campaign paper dress recommended for display only.

Vintage Paper Details

Light brown mini dress.
Sleeveless with dark brown trim on the neckline and arm holes.
HH logo pattern in orange and green
Fake paper campaign button
These 1960s paper dresses were intended as a single-use item. Very fragile. Wearing is not recommended.
Please see condition report.

The 1960s paper dress craze is a fascinating chapter in fashion history fuzing pop art, consumer culture, and novelty. Sparked by the disposable culture of the time, paper dresses emerged as a brief but iconic trend that captured the experimental spirit of the decade.

The trend began in 1966, when the Scott Paper Company, better known for paper towels and napkins, introduced a paper dress as a promotional item. For $1.25, customers could receive a short A-line dress printed with bold geometric patterns in two available styles. The dresses were constructed from “Dura-Weave,” a durable cellulose fiber material but still lightweight and disposable. Scott’s paper dress became so popular that it led to a massive surge in similar designs by other companies, sparking a “disposable fashion” movement. This innovative idea aligned perfectly with the ’60s’ emphasis on throwaway culture and was marketed as an exciting, no-maintenance alternative to conventional clothing.

As the craze grew, paper dresses became a canvas for creative and often quirky prints, like Op Art, pop art, and even Andy Warhol-inspired patterns. Designers printed them with political messages, celebrity images, and bold, psychedelic designs, making them instant conversation pieces. The dresses were highly affordable, averaging between $8 and $12, and some even came with advertisements or brand logos.

The trend, however, was short-lived. Paper dresses were neither comfortable nor practical for daily wear, and they were highly flammable—a significant safety risk. By the late 1960s, interest waned as fashion shifted towards more sustainable materials and countercultural movements began questioning consumerism and disposability. Despite their brief lifespan, paper dresses remain a symbol of 1960s innovation and whimsy, capturing the era’s experimental, playful approach to fashion.

VINTAGE CONDITION

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We know you may be wary about buying vintage items. If so, we do offer returns. If you receive vintage pieces and are dissatisfied or if the item doesn’t fit, please inform Madge of your return request within 10 days of receiving the merchandise. You must return the items within 30 days after notifying us.

You can find our complete Return Policy here. If you have further questions after reading, please call or text (404) 850-1757.